Branding - Munich Olympics 1972
04/10/2007
In the spirit of debate about the 2012 brand launch, design consultancy Bibliothèque exhibited their fantastic collection of design work by Otl Aicher and his team for the 1972 Munich Olympics.
It’s a timeless and extensive communications system covering books, posters, signage and was executed by a team of over 4o designers.
Wonder if 2012 will be admired in a similar way in 25 years (hope so) ?
Posted in Design and Brand