Something that keeps cropping up whenever I meet with museum and gallery professionals is the tricky issue of Authorial Voice (caps added to make it sound more… er… authoritative).
The traditional model has of course always been: we tell you what we believe… and you (the public) believe us. The explosion of online content sources such as Wikipedia has put a rather large dent in this model; users have access to so much information (and not all of it good) that they are perhaps less likely to accept what institutions tell them at face value. Or, to put it another way, a dialogue is beginning to happen between institutions and users. And that’s a good thing.
My naughty link to the questionable content at the Creationist Museum leads to an important point. Some institutions in America are now adding ‘we believe’ to long-held absolute positions, like evolution. There is an opposing belief - and if cultural institutions scoff and ignore they will only help to legitimise it. We need to engage with the argument and prove our point.
Users have access to unparalleled amounts of content; this is a new thing, it’s a good thing but it’s never happened on anything like this scale before. The more viewpoints we can access, the more complicated the cultural landscape becomes - and therefore it is all the more important that museums and galleries are seen to take a firm but well-reasoned - and appropriately open - position.
But what happens when the content leaves the institution and Joe Public gets their hands on it? I’ll look at that in my next post, You’re wrong and I’ll write (clever, eh?)